Until 2013,
T.OD Johnson’s place on Saul
Street was Lake City’s
singular art gallery. His storefront window is a hodge- podge of cheap Asian
cups and knick-knacks surrounded arts and crafts (portraits, Eskimo and Indian
motifs, hanging mobiles of spiraling cardboard and collaged cereal boxes) that
he’d accumulated after years of teaching art in schools. “When I retired my wife wouldn’t let me bring
it home.” In six years he’d sold three
pieces. His son teaches karate in the
front room. Count him among the doubters
that art could revitalize the town.
Lake City, S.C.
is tiny, with a population under 7,000.
On the two hour drive from Charleston
highlights included vultures eating road kill and signs for “Dan’s Car Crushing”.
“Artfields will be the premier art event in the Southeast,” Lake City
native and millionaire businesswoman Darla Moore boldly predicted before last
year’s premier event. She aimed to
revitalize the entire town through a unique combination of art competitions and
celebrations over ten days. Huge cash
prizes totaling $100,000 for winning artists, funded by Moore herself, would
attract the talent. Crowds would come
for free. There were plenty of skeptics
and doubters of course. Who would have
thought that there would be 45 minute waits for tables in the restaurant? On a Tuesday!
Or a racially diverse crowd discussing paintings in the African American
barber

shop? The shoe store’s sales went
up 75%. The mattress store even made
some sales to arts patrons. In fact, the
economic impact of last year’s event was $5.4 million dollars. Attendance exceeded 22,000. Galleries were reclaimed from old warehouses,
hotels broke ground, an inventive mini-movie theater was built from a shipping
container, restaurants and shops rushed to open in time. Artfields is “the best thing since the
invention of grits,” said Lake
City gift shop owner
Sophia Powell as she wrapped another purchase.

“Try to show us something we haven’t seen
before. Share new ways of thinking of
the world and be so good at it that it’s impossible to ignore.” This is advice to artists from Jim Arendt,
last year’s $50,000 Top Prize Winner for his cut-denim piece “Jamie”. It
catapulted his career. “Since winning
Artfields I’ve had a chance to share my art with people all over the
world.” He was among the over 770 artists who
registered from 11 Southeastern states.
The 400 works that were selected were displayed among 40 downtown
venues, all within walking distance.
Many of the artists were present to discuss their work including John
Whitman with his sculpted life-size wooden torso. He lovingly explained how “she”, the
sculpture, was created from a downed tree and sanded to accentuate the grain. Austin Grace Smith stood beside her abstract
painting and explained, “The movement of light across
sky and water and how that affects color is the focus of my work. It balances me. What moments balance you?”
she asked me. We spoke like old friends.
“The reason I paint is to have these conversations about deep issues,” she
said.
In a beauty shop window another deep issue was depicted as Leanna Knapp displayed the 500 pound sculpture she’d spent a year creating from her unworn wedding gown and plaster. Viewers were captivated by the poignancy of her story which was awarded the $25,000 Juried Second Place Prize. Everyone is a judge at Artfields through a cellphone based voting system that determines the winner of the $25,000 People’s Choice Award and weighs the juried prizes too. As the deadline for voting approached on the last day of the event, nearly everyone in town was punching their cellphones to get in on the action.

The
interactive “Before I Die” wall turned everyone into an artist and elicited
such inscriptions as, “Before I Die I will….stand under the Eiffel Tower…be
loved by a good man…dance with the stars…”
The portrait contest drew a large audience as 24 artists were pitted against
each other to create a portrait of a local farmer within one hour. Four rounds ended with Joe Begnaud’s painting
of Butch Rodgers winning the $1,000 first prize. “This was the most athletic thing I’ve ever
done,” said the artist. “It feels like
an endurance sport. The idea of art as
sport is funny.”
“Look
around you. See how our town is changing. It’s buzzing with new life, replete with
masterworks of artists,” a triumphant Moore
asserted. This year’s Artfields will
include music, dancing, community art, food, workshops and contests throughout
the ten days and $100,000 in prizes.
Perhaps best of all, almost everything is free to attend, no tickets
necessary. If you doubt that art can
change the world, or at least a small town in South Carolina, come to Artfields. You’ll become a believer too.
If You Go:
Artfields will be held in Lake City, SC
on April 25 to May 4, 2014. For more
information: www.artfieldssc.org